I’m starting a small weekly series about how I actually work as a coach.
This is not the hype version of this industry. It is the real version.
Last week, I wrote about the difference between coaching inside the echo chamber of this industry and coaching people who are living actual lives. This is a continuation of that.
In the coaching world, there is no shortage of people bragging about how they have helped other coaches make six or seven figures. It has become a kind of currency.
My work is not built there.
I work with real people who are navigating real lives.
I have coached clients into making six and seven figures, and I have coached them through losing it and building it again.
I have coached them through divorce, heartbreak, dating, remarriage, and reinvention.
I have sat with people as they learned to love themselves more than they thought possible, and I have watched that love translate into risk. They begin to make bigger, braver decisions and build lives that stretch beyond what they thought they were allowed to have.
Some of it works, and some of it does not.
All of it matters.
The point is not performance. The point is becoming.
This industry often centers itself, with coaches teaching other coaches how to succeed inside the coaching world. It can become loud, convincing, and far removed from reality.
The people I work with are out in the world.
They are building companies, raising families, ending things that need to end, and beginning things they are not fully ready for. They are making decisions that change the trajectory of their lives.
Some stay for ten minutes, and some stay for ten years.
Over time, they build lives they can actually live inside.
That is what I do.
This is the work.
